Authors of KGMID SEO: Claim Your Entity Before Google Defines It for You

Digital avatar and spokesperson of LLM Leads

AI James Dooley writes Chapter 15, arguing that the machine ID is the asset, and is the subject of the book's case study.

SEO consultant, software developer and SaaS founder

contribution to supply

Search measurement analyst

Paul Truscott writes two chapters: Chapter 8 on relationship facts, and Chapter 16 on reading Entity Confidence the way a technical analyst reads a market.

Semantic SEO specialist and owner of OnTheBallBets

Mike Lovatt writes Chapter 17, on why nobody is too small for a KGMID.

AI SEO and lead generation specialist

Peter Victor Jones writes Chapter 18, on why Share of Answer starts at the entity, and coined Entity Confidence, the metric the whole book optimises.

Information Retrieval strategist

Luke Bastin writes Chapter 20, placing the KGMID in the history of information retrieval, from RDF and the semantic web through to entity-aware measurement.

Head of SEO and Content at SimplerQMS

Germans Frolovs writes Chapter 21, arguing that a KGMID tells Google who you are while a topical map tells Google what you know.

Founder and technologist

Vaibhav Sharda writes Chapter 22, the book's dissenting chapter, arguing the ID is a receipt rather than a lever.