Author 04 of 8
Mike Lovatt
Semantic SEO specialist and owner of OnTheBallBets
Who is Mike Lovatt?
Mike Lovatt is a semantic SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis.
Mike Lovatt operates OnTheBallBets through his French company M & B Marketing SARL.
With close to twenty years in SEO, Mike Lovatt specialises in helping businesses become discoverable across both traditional and AI-powered search engines. His chapter here argues that Knowledge Graph work is not the preserve of big brands, a myth he says costs small operators more visibility than any algorithm update.
What did Mike Lovatt contribute to KGMID SEO: Claim Your Entity Before Google Defines It for You?
Mike Lovatt writes Chapter 17, on why nobody is too small for a KGMID.
Read about the chapter The Entity Stack: Why Nobody Is Too Small for a KGMID.
What does Mike Lovatt specialise in?
Mike Lovatt specialises in Semantic SEO, Entity-based optimisation, Knowledge Graph, Content strategy.
- Semantic SEO
- Entity-based optimisation
- Knowledge Graph
- Content strategy