Author 05 of 8
Peter Victor Jones
AI SEO and lead generation specialist
Who is Peter Victor Jones?
Peter Victor Jones is an AI SEO and lead generation specialist based in Aberdeenshire, Scotland, and has worked in search since 2008.
Peter Victor Jones created the ECHO framework, covering Entity, Corroboration, Hooks and Output, and coined the terms Entity Confidence and Share of Answer.
Peter Victor Jones is co-director of ADI Leak Detection and operates a hyperlocal lead generation network of more than 4,000 town-level websites. His first job in search was writing over three hundred location pages by hand in raw HTML for a plant hire company during a recession, which he describes as teaching him early that being findable is a commercial survival mechanism rather than a marketing nice-to-have.
What did Peter Victor Jones contribute to KGMID SEO: Claim Your Entity Before Google Defines It for You?
Peter Victor Jones writes Chapter 18, on why Share of Answer starts at the entity, and coined Entity Confidence, the metric the whole book optimises.
Read about the chapter Share of Answer Starts at the Entity.
What does Peter Victor Jones specialise in?
Peter Victor Jones specialises in AI visibility, Entity Confidence, Share of Answer, Lead generation.
- AI visibility
- Entity Confidence
- Share of Answer
- Lead generation