KGMID and Knowledge Graph: a glossary
ECHO framework
Also written as Entity, Corroboration, Hooks, Output.
What is ECHO framework?
ECHO is a four-stage methodology for building visibility inside AI search, covering Entity, Corroboration, Hooks and Output, and it is run as a sequence rather than picked from.
Who uses the term ECHO framework?
ECHO was created by Peter Victor Jones, one of this book's authors, and is used in his own practice and training.
It is one of several named frameworks in this book, alongside the entity stack and the technical-analysis measures in Chapter 16.
How does ECHO framework differ from related terms?
ECHO orders the work. Most SEO checklists are menus, which is precisely the failure it is designed to prevent.
Its first stage, Entity, is the same work Chapter 6 calls the entity home. ECHO's contribution is insisting nothing later matters until that stage is done.
What does KGMID SEO: Claim Your Entity Before Google Defines It for You say about ECHO framework?
The book presents ECHO as a sequence, not a menu, and its chapter says so in the section heading. The reasoning is that corroboration, hooks and output all depend on an entity that has been defined first, so running them out of order spends budget on amplifying something the machines cannot resolve.