Panel threshold

The panel threshold is the level of confidence an entity's record must reach before Google chooses to display a knowledge panel for it.

The concept is used across entity SEO. Google does not publish the threshold or acknowledge it as a single number, so the term describes an observed boundary rather than a documented one.

Practitioners infer its existence from the pattern of which entities get panels and which do not.

A ranking threshold decides position on a page. The panel threshold decides whether an entity is presented at all.

Indexing decides whether a page can appear. This decides whether a thing can be described.

The book is unusually honest here: nobody outside Google knows exactly where the threshold sits, and anyone guaranteeing a panel by a date is selling something. What it says can be promised is the record, complete, consistent, corroborated and strengthening monthly. Its closing formulation is that the threshold is Google's and the record is yours.

Read about the book's argument.