KGMID SEO

KGMID and Knowledge Graph: a glossary

Topical map

What is Topical map?

A topical map is a planned structure of the subjects a site covers and how they relate, used to establish what an entity knows about rather than merely who it is.

Who uses the term Topical map?

Topical map is standard vocabulary in semantic SEO, associated with topical authority work.

It is the subject of Chapter 21, by a practitioner who builds them for B2B and SaaS clients.

A KGMID establishes identity. A topical map establishes expertise. The book's chapter title states the division directly.

A sitemap lists URLs for crawling. A topical map describes meaning and relationships, and exists whether or not it is ever written down.

What does KGMID SEO: Claim Your Entity Before Google Defines It for You say about Topical map?

Chapter 21's argument is that being known is not the same as being relevant: the identifier solves identity, and the topical context supplies direction. Its closing formulation is that the ID is the anchor and the context creates the meaning, and it extends corroboration from who you are to what you know.

Read about the book's argument.

Related terms

  • Entity resolution

    Entity resolution is the process by which a system decides which known entity a given mention refers to, rather than treating the name as just a string of text.

  • Corroboration

    Corroboration is agreement between independent sources on the same claim about an entity, and it is what promotes a claim into a fact the Knowledge Graph will hold.

  • KGMID

    A KGMID is the unique identifier Google assigns to an entity in its Knowledge Graph, and it is the key every fact, attribute and knowledge panel about that entity connects back to.

  • Semantic distance

    Semantic distance is how far apart in meaning a query and a piece of content are, and reducing it makes content more likely to be retrieved for that query.